Zynga Set to Release “Project Z”
Zynga is set to release a new website shortly called “Project Z” and it’s expected to become the biggest social gaming network in the world once it’s released. Zynga has released several of the top social games online ever, but the company has always tried to grow into a brand that’s not simply remembered for releasing 1 or 2 hit games. Project Z is going to be a brand new social gaming platform for Zynga where all of their games will be available to play.
Project Z is expected to be an entire social gaming platform with tons of features, but Zynga has remained tight lipped about the situation until they release the new website. Players that are interested in playing Zynga games will be able to sign-up for a new “Z Tag” that will represent you on the Project Z website. There are supposed to be many social features on the platform, which will help the site grow at a much faster rate.
Currently Zynga games can be played on Facebook and many of the 800+ million Facebook users have played at least 1 Zynga game at some point in time on the biggest social network in the world. Zynga currently makes money through Facebook credits, but they need to pay a percentage of their earnings to Facebook. By opening up their own gaming platform on Project Z they’ll be able to start a direct relationship with their consumers and not have to worry about paying a cut to Facebook.
Zynga has already filed their S1 for their IPO back in July. Zynga has been doing a ton of work and releasing lots of news in the past few months and many expect it’s because the Zynga IPO is almost ready to be released to the public. A lot of online companies have been waiting to release their IPO due to market conditions, but Zynga is a unique offering that I think many investors will jump on quickly before the stock soars to insane levels.
Project Z is definitely going to increase the revenue of Zynga. The more players they can register on Project Z the more they’ll be able to earn due to the direct connections with their consumers. Other social networks probably won’t be happy to hear about the new Project Z website, but Facebook might not be too worried. Project Z is connected with Facebook, so Zynga players will be able to play on Facebook or on the new Project Z website. If you want to find a list of some of the best social games that you can play you should visit NewBingoSites.org.uk.